Social intrapreneurs are employees who develop business ideas and advocate for issues such as diversity, environmental protection, or social justice within their own organizations. Since they often hold lower hierarchical positions, they must find ways to initiate change from the bottom up. Here are some key strategies to make that happen.
Continue reading “Social Intrapreneurship: How to initiate sustainable business ideas as an employee”Issue Selling: How to convince decision-makers to initiate change toward sustainability
For organizational change to succeed, top management needs to be on board. When change initiatives come from employees rather than leadership, these ideas often need to be “sold” to decision-makers—especially when they involve social issues like environmental protection or fair working conditions. This article introduces four strategies for Issue Selling—the art of persuading managers to support social causes.
Continue reading “Issue Selling: How to convince decision-makers to initiate change toward sustainability”
Dr. Barbara Kump 